* A Note from Amy Gross, Blogger & CEO of Wine4.me – WBC14 Sponsor *
Many of you have known me over the years as VineSleuth. Well, this year, I’m heading back to the Wine Bloggers Conference representing not only my VineSleuth Uncorked blog, but also our brand new smartphone app for casual wine drinkers: Wine4.Me and the Wine4.Me Blog.
I’m psyched that Wine4.Me is the official dump bucket sponsor, as well as a sponsor of live wine blogging for reds. So as you taste and explore new wines at the conference, please think of me and Wine4.Me and how you can help your readers to spit less and drink more. And look for me Saturday pouring some delicious red wine for you to blog about in 5 minutes or less. (Whew, it’s going to be a whirwind!)
So what is Wine4.Me?
Wine 4.Me, recently named a Top 5 Must Have App by Mashable, is a smartphone app that helps casual wine drinkers find more wines they are sure to enjoy without having to try the ones they won’t. Sure, you and I may not mind the journey that brings us to delicious wines, but most people just want to enjoy a bottle of wine without working for it. And with so many palates out there, they don’t always know whose tastes to follow. We help them follow their own.
How does Wine4.Me work?
Wine4.Me uses sensory science to create unique taste profiles for every user and predictive analytics to rank wines for each user based on that unique profile.
The first time a user opens Wine4.Me, she is prompted to enter a few things about wines she enjoys (grape or variety, region, country, winery) and then our algorithm gets to work. The user can then see an easy to understand graphic representation of her profile (which she can share with waiters and sommeliers) as well as a personally ranked list of all the wines in the database. (Many more characteristics go into building the profiles than are shown in the graph. That’s just an overview.) Users can filter their results by all sorts of things, including what they will be eating, to find just what they need.
As the user tries wines in the database, she can then rate them to give Wine4.Me more feedback, enabling her profile to get even better at returning the right wines.
Wine4.Me’s wine selections are widely available at many grocery stores and wine outlets such as Wegmans, Safeway, Albertsons, Kroger, H-E-B, Ralphs, Spec’s, ABC, BevMo, and Total Wine as well as many popular restaurants across the United States.
So how does Wine4.Me REALLY work?
Our team worked with sensory scientists, wine makers, and winery owners to develop our patent-pending system of evaluation. Then, we recruited some of the best wine evaluators in the country to evaluate the wines in our database. We called on more winemakers, wine educators, wine writers, sommeliers and more to evaluate the wines, and then we tested them.
Our evaluators are top notch. Using our system for evaluating, they repeat their observations at 90% or higher when presented with the same wine, and they agree on what they observe, although they do not compare notes (we leave that up to our statistician team). (PS: If you want to be considered for our evaluation team, drop us a note and we’ll talk.)
So what does this mean for YOU?
As a blogger since 2008, I know that blogging is much more fun when readers get into the conversation. Wine4.Me will help your readers find more wines they will enjoy, as well as see why they like the wines, giving them confidence to enter into more conversations with you on your site. Sharing Wine4.Me with your readers will not only give them a tool to find wines they will like, based on their tastes, but it will also empower them to ask questions as they begin to understand more about what they like. And when more wine drinkers ask questions, we all win!
I have no doubt many of you will have questions about Wine4.Me. If you have an Apple mobile device, download the free app, give it a try and let’s talk in Buelllton. I can’t wait to hear your feedback.
(Android users: We are working towards releasing a version for you just as quickly as we can. I promise!)