Please take a look at the updated Agenda for the 2016 Wine Bloggers Conference.
We followed our normal selection process of issuing a Call for Content in November, having a vote by our alumni of potential sessions, and determining topics and speakers based on this vote.
While the conference officially opens on Thursday evening, content begins on Friday morning with a keynote address (details coming soon), a panel discussing the History of Grape Growing and Wine Making in Lodi, and a second all-group panel titled The Truth About Viticulture. With Lodi so famed for its grape production, we felt it appropriate to have a session devoted to this oh-so-important aspect of the wine industry.
On Saturday morning you will get to choose two breakout sessions to attend from among the following six options:
- Advanced Social Media for the Wine Industry
- Traffic Analysis – Using Data to Make Decisions
- Wine Samples
- Instagram, Pinterest, Snapchat, & Periscope
- United States Wine Regions & Climate Change
Saturday afternoon we focus on the craft of blogging and writing with two great panels: A Panel of Wine Blog Award Winners and a Panel of Print Media Wine Writers.
On Sunday morning we finish with two breakout presentations (The Big Jump – Why Wineries Desperately Need the Skills Bloggers Have and Increase Your Audience and Engagement) followed by Blogger Reports, a series of ten five-minute reports from bloggers located around the country and the world.
This, of course, is just the academic side of the conference. We will also have pre-conference and post-conference excursions, lunches, dinners, many wine tastings, and some afternoon trips in the Lodi region.