Our second of three Wine Tasting breakout sessions will be on Current Trends and the Future of Wine Sales, presented by California negociant Don Sebastiani & Sons.
From critter brands to the Sideways effect, we’ve seen many trends and fads in the world of wine over the past decade. So what’s the next big thing? We will attempt to shed some light on the subject.
Many factors can affect what wines catch the consumers’ interest. In the case of Charles Shaw (Two Buck Chuck), it was the first time varietal wines were offered for under $2.00. With brands such as Yellow Tail from Australia and Smoking Loon from California, it was a combination of attractive packaging, pricing, and wine quality.
In this session, a panel will explore what’s hot and what’s not in the world of wine, including subjects such as up and coming varietals/blends; new packaging innovations; and consumer consumption trends. In addition, the session will include a tasting of wines from these hot varietals and packages.
Attendees will walk away from the session with a better understanding of the factors that affect consumer interest and purchasing habits; determine long-term marketing and pricing strategies by producers; influence the distribution channel to adopt new products; and spur innovation in wine production.
About Don Sebastiani & Sons
At Dan Sebastiani & Sons, four generations of Sebastianis have made their mark on the wine business, starting in 1904 when Samuele Sebastiani opened his own winery in Sonoma, California. Today, the tradition lives on at this family-owned wine negociant Don Sebastiani & Sons, led by Don Sebastiani Jr., great-grandson of the Sebastiani patriarch. Don Sebastiani & Sons is a purveyor of upscale, moderately priced varietal wines that are sourced from some of the best growing regions worldwide. The company produces sophisticated, innovative wine brands and aims to consistently create noteworthy wines in a style that is recognizably their own.