WBC14 Saturday Breakout Session – The U.S. Wine Consumer: Who, What & Where
* A Note From WBC14 Sponsor, Wine.com *
Wine.com knows that attendees of the Wine Blogger Conference represent the movers and the shakers of today’s wine industry. They demonstrate passion and enthusiasm; they look for innovative ways to reach the consumer; they are the future of wine. Our mission at Wine.com is to promote the wine lifestyle through innovation – you are the innovators within this wine lifestyle, so it’s only natural that we are a part of this year’s conference. Hanging out in California wine country is a perfect fit for us. Though our offerings span the globe, our customers’ favorite region, year after year, is California. We have wines from all over the state, but we love our wines from Santa Barbara. Should you search our current selection, you’d find nearly 50 wines offered, representing over 15 wineries like Sanford, Au Bon Climat, Qupe and Cambria.
This weekend is about learning from each other – and as much as we want to learn from you, we hope you can learn from us as well. As you educate your palate through seminars and excursions over the weekend, we will educate you on the consumer you want to reach.
As an online retailer, Wine.com is able to collect data that helps us track purchasing behavior and highlight upcoming trends in wine buying. We analyze regional, varietal and brand preferences among high frequency wine consumers at all ages from all over the country. On Saturday, Mike Osborn, Founder and VP of Merchandising at Wine.com will present these findings based on data from Wine.com, the Wine Market Council and Nielson’s Beverage Alcohol team. We hope you’ll join us at the breakout session, “The U.S. Wine Consumer: Who, What & Where,” to find out more.
Headquartered in San Francisco, right between California’s wine country and Silicon Valley, we’re passionate about using technology to bring you the world of wine at your fingertips. From humble beginnings in 1998, we’ve been through an incredible journey to navigate the wine shipping laws, earn the trust of thousands of wineries and create a customer experience we are proud of. We offer selection, guidance, convenience and value to help our customers enjoy life just a little bit more.
Wine.com offers over 3,000 different wines in any given market. It may seem overwhelming, but this is where technology helps – we offer advanced search, filter & sort, our food & wine pairing tool, a virtual cellar and recommendations driven by past purchases. Not only that, but we’ve got a whole team of wine geeks ready to help. Live chat, call or email us, read our blog or track our reviews, wine lists, tweets and posts. Who says a website can’t also have a personal touch? One other thing we think is pretty special for wine drinkers is our Steward-Ship program – that’s $49/year for free shipping on everything. Ship one bottle every week, ship 5 cases every 2 months. Ship 10 gifts over the holidays. It’s all covered.
We are excited to be a part of this year’s conference and look forward to connecting. Cheers!