Blogging surged with the opportunity for anyone to start a blog and write about any subject they pleased. Some content was excellent but much was filled with unsubstantiated opinions, lack of research, and even personal diatribes. Times have changed. Blogs without substance simply do not have any draw to attract readers. To succeed in the modern era of blogging you need to become a “journalist blogger” – researching your facts, checking with your subjects, and confirming with third party experts – even while still providing your own opinions. Learn to do this and your blog will have value, credibility, and readers. This keynote by award-winning journalist, long-time blogger and former journalism professor Lewis Perdue will present 10 credibility tips you can use to increase reader loyalty and boost readership.
About Lew: Lew is currently Publisher and Executive Editor of Wine Industry Insight, as well as Chairman of the Center for Research on Environmental Chemicals in Humans. Wine Industry Insight’s daily News Fetch email briefing enjoys one of the largest daily subscribership (25,000+) in the North American wine industry. He founded Wine Business Monthly in 1991 and Wines West, a Los Angeles-based wine importer/wholesaler/distributor specializing in high-end Italian brands.
Lew has served as a top aide to a U.S. Senator and a state governor, run Congressional races, worked as a Washington correspondent (Ottaway/Dow-Jones, States News Service), a columnist for Gannett, The Wall Street Journal Online, CBS Marketwatch and TheStreet.Com. He has served on the faculties at UCLA and Cornell University, authored 22 published books including The French Paradox and Beyond, the Wrath of Grapes and several bestselling thrillers (LewisPerdue.Com).
Lew is currently developing Clans, a patent-pending recommendation algorithm that is far more accurate than any other in use for wine, music, books, movies and other products. He is currently Co-Principal Investigator, Stealth Syndromes Human Study and has recently wrapped up three years as Chief Marketing Officer at TM Technologies.
The next registration deadline for the conference is Saturday, September 15th – the current registration rate of $170 for Citizen Bloggers and $470 for Industry will go up September 16th to $195 and $495, so register today to get the best price!