Live Wine Social is the premier event at the Wine Media Conference.
Previously called Live Wine Blogging, we have run the event every year since the first year of the conference in 2008. It is fast paced, fun, and productive for both wineries and participants. It is sort of speed dating for winemakers and wine writers.
At Live Wine Social, a room full of conference participants sit at round tables, each with one winery prepared to pour one wine. (There are two sessions, with red wines on Friday and white/rose/sparkling wines on Saturday.) When conference organizers announce the start, winemakers have five minutes to pour their wine, tell about their wine and winery, and give the participants a chance to taste the wine, ask questions, and write about it.
Participants swirl, sniff, taste and post about the wine live via social media or their blogs right then and there.
After five minutes, a whistle will blow and the winemakers will rotate to the next table, ready to introduce their wine to a new group of participants. By the end of the 50-minute session, all attendees will have posted something online about the experience with each wine they tasted.
Wineries love this event because they get ten rounds with small groups of people who are avid about trying new wines. Participants love Live Wine Social because they get to meet and ask questions of ten winemakers or winery reps in 50 minutes. We as conference organizers love this event as a training tool because it forces wineries to have a pat delivery of what is most interesting about their winery or wine, while it forces participants to quickly taste, judge, and write about wines.
Please contact the Wine Media Conference for information about sponsoring this event at WMC19.