It’s officially Day 1 at the 2021 Wine Media Conference in Eugene, Oregon but that doesn’t mean the party just started. Read more about WMC activities the week leading up to the conference.
Monday
Monday kicked off our first of three pre-conference excursions. Attendees had the opportunity to visit the Umpqua Valley. Attendees were able to experience the most diverse wine growing region of Oregon. Spanning 40 miles in width and 60 miles in length, the Umpqua Valley AVA sits south of the Willamette Valley AVA and north of the Rogue Valley AVA.
Tuesday
Tuesday marked the start of our second and third pre-conference excursions. Attendees had the opportunity to experience the Ribbon Ridge AVA or the sold old trip to Southern Oregon. Ribbon Ridge is the smallest AVA in Oregon with only 500 planted acres and one of the most prestigious wine growing regions in the world. Ribbon Ridge is the most decorated AVA with 90+ scores according to Wine Advocate. In 2017, 88% (or 29 of 33) of the Ribbon Ridge wines were rated 90+, 89% of which were pinot noir. Those who attended the Southern Oregon Excursion spend three days off the well-beaten wine path exploring Southern Oregon’s growing region, natural splendor, charming small towns, and endless adventures.
Wednesday
Pre-conference excursions were still in full force. Each excursion was 3 days, 2 nights, and packed FULL of education and wine tastings.
Thursday
WMC festivities kicked off with the Welcome Reception & Expo by Travel Lane County. Small delicious bites were served along with wines from the local area and some international. So much fun and great to see everyone’s smiling faces again. Much needed!


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Off the Waffle: “Off The Waffle wants to delight, confuse, impress and culinarily hug you with their authentic Liège waffles. Brothers Dave and Om started selling waffles out of their house in Eugene in 2009 and have since then opened three locations. They make the best Liège waffles and have done calculations to confirm that you will flip your lid. They make savory waffles as well as sweet and even in-between! One of their best sellers is the Self-Fulfilling Prophecy – A Liège waffle topped with one sunny-side up egg (oozing yolk), bacon and real maple syrup. Popular destination for breakfast and lunch!” From
5th Street Public Market: Breakfast, lunch, dinner, and dessert served here. “A local favorite – a social hub, and a must-visit destination in Eugene. Home to some of the Pacific Northwest’s finest cafés, restaurants, fashion, and gift stores. Restaurants include Marché & Le Bar, Provisions Market Hall, Northwest Burgers, Cafe Glendi Greek Eatery, Sushi Pure, Alesong Brewing, Thai Spice, and more. Offering wireless Internet access and ample parking.” From
Voodoo Doughnuts: Located in downtown Eugene is the famous Voodoo Doughnuts open 24 hours. Doughnuts include Captain Crunch, bubble gum, maple bacon, mango vanilla, guava coconut and soooo many more. If you’re not in an adventurous mood, you can always go for the classics like glaze, chocolate, sprinkles, or a vegan peanut butter and jelly.
Falling Sky Brewing House: A Northwest brewery and gastro-pub inspired by the joyful atmosphere of Munich beer halls and the comfort of neighborhood London pubs. Sip dozens of handcrafted beer styles or custom sodas while munching on their special pub menus. Mingle at picnic-style tables in the beer hall or relax in the beautiful outdoor beer garden. When it rains, they pour pints at a 25 cent discount. Look for two additional locations; the delicatessen and the pizzeria. Catering available.” 
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